When the first rough draft of the manuscript is being created, we assess the overall organization, structure, and content of the material to determine its suitability for the intended audience, medium, market, and purpose. We can do this on a weekly basis as you create the content and review your progress at our weekly meetings. For most authors, each chapter written brings more clarity and a better understanding of the goals and audience for the book. How quickly we do this is decided in the first meeting. Structural editing is looking at the big picture. It is evaluating a manuscript and analyzing how well its constituent parts contribute to the central message or narrative. The structural editor goes macro and asks, ‘Does this work as a book?’

“Structural editing (sometimes called developmental editing or substantive editing) is the most complex and time-consuming stage of the editorial process.” — Robert Doran ©

For those that come to us with their first draft already written, we will review these areas and then make our recommendations what is required to move forward.

• Theme: Is your theme/topic/subject clearly defined or is it lost among marginal issues?
• Exposition: Are your arguments clear and cogent? Are they professionally researched and properly supported? Do they have a clear relationship with your topic?
• Content: Are all the necessary topics sufficiently dealt with? Are the chapters weighted correctly? Is there superfluous content?
• Organization: Is the information organized logically? Are tables and illustrations used appropriately? How many levels of subheads do you need and how should they be arranged? Is there a more creative way to present the structure for impact?
• Tone: Is the tone appropriate for the audience? Do you need to eliminate jargon? Is the text accessible?
• Pace: Are there passages that are bogged down in detail? Do you spend too long on detail irrelevant to the main thesis? Are there areas that need further exposition lest they be skipped over? (excerpted from Robert Doran) Highlighting potential citation and quotation copyright infringement and/or libel challenges. Recommendation if further editing or proof-reading services are required.

It is not just the cover design but the choice of title, sub-title, headline for the back cover, synopsis, author bio, testimonials and the use of key words in all these elements. People do judge a book by the cover and the book cover design concept takes into account many elements to reflect your branding. We can also work with your own marketing/brand staff to ensure your branding is reflected.

The MetaData meeting includes:

• Strength, Weakness, Opportunity and Threats personalized session for Book concept, purpose, and brand. Who is on the market and what gap do you fill? Price point, page count and book design comparative analysis. Overview how these fits into your business and brand.
• Title pages brief including testimonials, preface/prologue/intro/foreword, Dedication, Acknowledgments, Postscript/Afterword, Sales Page, Author portrait, Appendix/Index
• Interior Design layout personalized for each book including brief and discussion on typesetting preferences, font, heading style, illustrations and charts/diagrams, worksheets, journal notes, spacing, chapter layout, table of contents etc.
• Amazon and bookstore Book Search Optimization and BISACC Codes. Your book needs to be categorized in the right way for book wholesalers, retailers, online stores, libraries and Universities/colleges. If you book is not placed in the worldwide distribution system with the right coding, it will not be found.
• Amazon Best Seller Strategy Amazon categories and keywords. Amazon has it’s own unique categories different to the industry standard, so it is necessary to select categories closest.

Strategies are discussed to understand the best media for you to approach and press release templates are supplied. We optimize our network to spread the word about your book. Social media campaign strategies are discussed, including finding target readers via #tags, groups, and trending topics. Finding influencers via keyword search software and resources. We coordinate the Amazon Best Seller virtual launch event hosted on your Facebook event page. We share the event with the Influence network, Authors of Influence network (200 authors with Influence and big networks). We optimize the reach on social media with Bestseller status reports and images on campaign day and celebrate Amazon Best Seller success on all social media platforms. Featured Author interview on the Influence Publishing Inc. Home Page and shared to networks. Lifetime membership to private author Facebook group with collaborative opportunities and networking and ongoing marketing resources with over 200 like-minded authors of Influence. Ongoing resource for questions and marketing advice for book marketing.

Summary of Publishing Services:

• Electronic Galley Proof for Advanced reading copy
• ISBN registration for Canadians with library and archives, and registration guidance for USA and for other countries as required.
• Paperback Format (Hard cover only on request) Black and white or Colour on request.
• E-Book Format set-up Distribution Services
• Digital Formatting and Distribution set up for print
• Set up Book listing and Worldwide Book Distribution with the world’s largest book distributor (print and e-book) – over 30,000 book retailers, distributors, wholesalers and online.
• Book Listing and author page with your own unique URL on the Influence Publishing Inc. website (including artwork) and assist with set up for Canadian and USA book ordering and fulfillment direct from your website. Coach you through the options for worldwide ordering.
• Set up Book ordering direct from printer at print cost
• Custom Layout Technician using InDesign Professional Book Publishing Standards
• Personalized Book Cover Design and artwork and/or review and complete
• Personalized Interior Page Layout and typeset to professional publishing standards
• 20 Image Insertions (black and white photos, charts or text boxes) More images and colour images on request.
• Artwork upload for worldwide print and distribution (POD and offset if required)