The Heart of Your Money: A Woman’s Guide-How to Create Your Family Financial Values System and Take Control of Your Money
by Zena Amundsen
About the Book
Long gone are the days of women relying on their husbands to be the breadwinners and take control of the finances. We women are steering the course of change with our family’s money. We are earning more than ever before, becoming better educated, and demanding more control and power in our lives. We are embracing the journey of being responsible for managing our family’s income, savings, and expenses. We therefore need to change the perception of financial planning advice so that it includes the reality of the power money has on our family’s values and beliefs.
Learn how to tap into your own money power, and lead your family to financial success. You deserve more information, more guidance, more control, and a heart-centred value system for financial management.
About the Author
Zena started a family at age twenty-two. She had started university but then put it aside and stayed home to raise her daughters. She was broke but in love. Fast forward eight years—she was on the verge of a nervous breakdown wondering how she was going to support her two young daughters after a marriage breakdown. She chose to take the responsibility of her family’s money and take control of her own destiny. At the time it felt as though her world was collapsing, but in hindsight it was just the beginning of an awareness of her personal power. She went back to university, created a career, and found a passion to help other women who find themselves wanting and needing to take control on the path to financial independence.
In 2008, she graduated from university and shortly after earned her Financial Planning designations. She has worked in financial planning since then as a Certified Financial Planner, a Certified Divorce Financial Analyst, and a Certified Cash Flow Specialist. She is the founder of Women Wine & Wealth, Regina, and of the financial planning firm, Astra Financial Services located in Regina, Saskatchewan.
Understanding family money values has been a part of her own journey to financial freedom—the freedom to stand on her own two feet again. Zena’s experiences and teachings have helped to save her marriage and inspired her teenage daughters to look at money with empowerment and independence. She now inspires women to take control of their family’s finances and live by the principles she teaches in this book.
Zena Amundsen is a certified financial planner, certified divorce financial analyst and a certified cashflow specialist. Her experience and education match her passion.
Personal Finance is a topic that doesn’t need to be boring, or product/sales related. Money affects everyone. Let’s talk more about it, our behaviours and how to gain a sense of confidence around our money. Zena Amundsen has a passion for educating individuals on financial topics. She has participated and contributed to the website Advisor.ca which is a go-to resource for Canadian advisors and the Globe and Mail -Globe Advisor.
You can also find Zena supporting women with Women Wine & Wealth Regina and supporting the Regina YMCA as a Heritage Committee board member.
Zena Amundsen is founder and owner of Astra Financial Services, a Financial Planning firm in Regina, Saskatchewan. Contact her www.astrafinancial.ca
zena@astrafinancial.ca
